the new book from Noah Elkin and Rachel Pasqua

Noah

noah-elkin

Noah Elkin, Ph.D., is Chief Product Officer at Industry Index, the ratings and reviews platform for digital media technologies. A 15+-year digital industry veteran, his career has revolved around the intersection of technology, marketing and content. At Industry Index, Noah is responsible for marketing, product strategy and development of the company’s research offering.

He is co-author of “Mobile Marketing: An Hour a Day,” the definitive guide to mobile marketing, published by Wiley/Sybex. Find out more and learn about his next book project at The Responsive Brand.

Prior to joining Industry Index, Noah was Executive Editor and Chief Evangelist at eMarketer, where he wrote dozens of reports and delivered 100+ webinars and in-person presentations that helped clients understand the latest digital marketing, media and commerce trends and the implications for their business. Noah worked closely with the marketing, business development and account management teams, taking a key role in pursuits, pitches and growth strategy for top enterprise client accounts and prospects.

Before eMarketer, Noah served as Managing Partner at UK-based digital marketing agency Steak, which he helped launch in the US, and Vice President of Corporate Strategy for iCrossing, where he helped to build the company´s social media practice and worked with clients in the automotive, financial services and hospitality industries to execute strategies integrating social media into online marketing campaigns. He also authored a highly regarded series of studies on search, interactive, mobile and social media marketing.

A familiar face at industry events, Noah speaks and keynotes regularly at conferences such as ad:tech, Digital Collective, iMedia Summits, Mobile World Congress, Mobile Marketing Association Forum, Mobile Media Summit, Digiday, OMMA and Search Engine Strategies. At eMarketer, he was the centerpiece of the company’s annual multi-city marketing roadshow and the go-to presenter at client events. Noah has been quoted in leading publications, including the New York Times, The Wall Street Journal, Bloomberg BusinessWeek, Forbes, Ad Age and NPR’s “Marketplace.”

IMG_3003Noah holds a Ph.D. from Rutgers University. He earned a B.A. with honors from Columbia University, and is the recipient of a Fulbright Fellowship to Brazil. An avid photographer, follow Noah on Instagram at ncelkin; he’s on Twitter at @noahelkin.