the new book from Noah Elkin and Rachel Pasqua


Rachel Pasqua headshot

Rachel Pasqua leads the mobility center of excellence for MEC Global, a leading worldwide media agency owned by WPP’s GroupM. Since joining MEC in early 2014, she has developed a thriving emerging technologies practice, giving MEC clients the opportunity to leverage the full spectrum of mobility, ranging from mobile media to wearables, virtual reality, and the connected car and home.
Rachel comes to MEC from Token Digital a NYC-based digital studio focused on wearable user experience design and connected and convergent spaces where she served as co-founder and lead strategist. Prior to Token, she built out the mobile practice at iCrossing, a global digital marketing agency owned by the Hearst Corporation, and led the emerging media lab at Omnicom’s Organic. A frequent speaker at advertising industry events, she has presented at The Mobile Marketing Forum, Ad:tech, SES, SMX, SXSW, MWC, eMetrics, and Digiday, to name but a few, and judged numerous competitions including the IAB Mix Awards, MIN’s Best of the Web, and the 2010 Communication Arts Interactive Design Annual. She is co-author of the books Mobile Marketing: An Hour a Day (12.2012, John Wiley & Sons) and the upcoming The Responsive Brand.

When she’s not hard at work helping MEC clients evolve their digital strategy or writing marketing books, she’s busy being a mom to her six year old twins and tinkering with an ambitious novel about the superstition, fate, advertising, and the end of the world.

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